Why Research?

Lack of data from both government and market causes unprofessional business decisions which lead to major losses in resources and development opportunities.

The research department supplies investors, international development organizations, the ecosystem and entrepreneurs with ongoing statistical data through research, market research, reports, and studies regarding the private sector and local market to enable data-driven programs and business decisions.

Vision

To be a reliable source offering accurate, authentic, and valid data to pave the way for all organizations, investors & entrepreneurs to successfully fulfill their businesses.

Mission

Equip investors, organizations, ecosystem & entrepreneurs with Sector Research, Market Research, Impact Assessment Research, Customer Behavior Research as well as Insights Reports.

Research Services Offered

Market Research Design & Execution

  • Brand awareness research
  • Competitive analysis research
  • Customer satisfaction research
  • Marketing campaign effectiveness research
  • Customer segmentation research
  • Consumer behavior analysis

Data Collection Services

  • Online & offline qualitative interviews (structured and unstructured)
  • Online & in-field quantitative surveys
  • Focus group discussions
  • Social media & TV monitoring and data collection
  • Internet data collection (automated & manual)
  • Observational data collection

Data Analysis Services

  • Automated reports (with data collection, cleaning, analysis, and visualization)
  • Real-time dashboards (advanced analytics, interactive visuals, continuous updates)
  • Cloud data infrastructure and pipeline building

Industrial Research Design & Execution

  • Business services research
  • Not-for-profit research
  • Sectorial research

KAPITA Research Team

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